Creative Brief

Let’s get to know you!

The Brief Is Tough, But So Are You, Luchador!

What’s up?

¡Atención, campeón! Before we jump off the top rope into greatness, take a moment to fill out this info for your creative brief. No need to pin it down perfectly—just give me the moves that show off your brand’s true persona. This isn’t an exact science… it’s more like lucha libre: bold, wild, and full of flair!

What are your core values or beliefs?

What’s the main goal of this branding project?

What do you hope your audience will think or feel when they see your brand?

What does success look like for this project?

Who are you trying to reach? (Age, lifestyle, profession, interests, etc.)

What makes your brand uniquely you?

How do you want your audience to feel when they interact with your brand?

Are there brands you admire or feel aligned with? Why? (Drop any links)

What’s your dream aesthetic in 3–5 words? (e.g., bold, minimal, quirky, timeless)

What design styles or trends do you not like?

Please describe who you are 1-2 sentences.

Here we go!

You did it!